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Free GEO audit tool

Generative Engine Optimization (GEO) Audit

Score your site's AI-answer readiness in seconds — structured data, comparison pages, reviews, FAQ content and more. Free, instant, no signup.

Is your site ready to be quoted by AI?

Buyers increasingly ask ChatGPT, Gemini and Perplexity instead of scrolling Google. Those assistants don't rank your pages — they assemble answers from sources they can parse and trust. If your site doesn't give them clear structured data, comparison content and third-party validation, you never make it into the answer. This free generative engine optimization (GEO) tool scores exactly how ready your site is, and what to fix first.

What the GEO audit checks

  • Structured data — schema.org markup so AI can identify what you are.
  • Entity clarity — a clear title, description and heading AI can summarise.
  • Comparison & alternatives pages — the content AI cites when buyers compare options.
  • Third-party reviews — presence on G2, Capterra, Trustpilot and similar.
  • FAQ content — structured Q&A that maps onto how AI answers questions.
  • llms.txt & crawlability — so AI crawlers can actually read your site.

How GEO differs from classic SEO

Classic SEO optimises for a ranked list of blue links. Generative engine optimization optimises for being named inside an AI-generated answer. The signals overlap but aren't identical: AI leans far harder on structured data, third-party sources, comparison content and clear entity definitions. A site can rank well in Google and still be invisible in ChatGPT — which is why a dedicated GEO audit is worth running.

From audit to ongoing monitoring

Fixing these foundations improves your odds of being recommended — but AI answers move as models update and as competitors improve their own sources. Visiblee tracks whether AI assistants actually mention you across ChatGPT, Gemini, Perplexity and Google AI Mode, benchmarks you against competitors, and tells you what to fix — with alerts when your visibility changes. Run the audit above, then start a free scan.

Frequently asked questions

What is a GEO (generative engine optimization) audit?

It checks whether your website gives AI assistants what they need to understand, trust and quote you: clear structured data, a crisp entity description, comparison pages, third-party reviews, FAQ content, an llms.txt file and crawlability. Each is scored and you get a prioritised list of fixes.

Is it really free?

Yes — enter your website and you get an instant readiness score with no signup. The audit is read-only and runs in a few seconds. For ongoing monitoring of whether AI assistants actually mention you, you can start a free Visiblee scan.

How is the GEO score calculated?

We crawl your homepage and a few sibling files, then score seven weighted signals that decide AI-answer readiness — structured data, entity clarity, comparison content, review presence, FAQ content, llms.txt and crawlability. The weighted result is your score out of 100.

Why do these signals affect AI answers?

AI assistants don't rank your pages like classic search — they assemble answers from sources they can parse and trust. Schema tells them what you are, comparison and review content is what they cite when buyers compare options, and FAQ markup maps directly onto the questions people ask. Missing these makes you invisible in AI answers.

What's the difference between this and the ChatGPT checker?

This audit scores your site's readiness — the inputs AI uses. The ChatGPT Brand Visibility Checker scores the outcome — whether ChatGPT actually recommends you. Use the audit to fix the foundations, then track the results with Visiblee.